01 / Selected work Kingsport, Tennessee

Work

Proof lives in the work.

Client sites, newsroom systems, and research. Each case study shows the problem, what I did myself, and what changed, using results I can verify.

01 / Case studies

Three jobs, start to finish.

Shipley Law Firm contact page on desktop

Shipley Law Firm contact page on a phone

Case study 01, Law firm, Johnson City, TN

Shipley Law Firm: a contact page that does its job

Problem: Paid ads were landing visitors on a contact page that lost most of them.
What I did: Rebuilt the contact page, fixed the form and tracking, and ran Meta campaigns on hard budget caps.
Outcome: Form completion 42% to 70%. Cost per lead $52 to $28.

Figures from GA4 and Meta Ads Manager.

Read the case study

Case study 02, Local services, Rogersville, TN

PC Virus Tech: a repair shop site built for the phone

Problem: An aging WordPress site, a service area that stopped at one town, and a lost Google Business Profile.
What I did: Rebuilt the site in static HTML, wrote service and service-area pages, added schema and llms.txt, and recovered the Business Profile.
Outcome: Live on static HTML, covering nine towns, with the Business Profile back in use.

Read the case study

Regional news / digital systems, 2012 to 2025

2012 In-house
Late 2013 Libercus
~2018 TownNews (BLOX)
2025 mynews360

WordPress, SEO, Analytics, Ad operations, Migrations

Case study 03, Publishing systems, 2012 to 2025

Thirteen years behind the CMS of local news

Problem: Regional news sites had to stay online through repeated platform, ad-tech, and ownership changes.
What I did: Directed and built web infrastructure, SEO, analytics, and ad operations for timesnews.net, johnsoncitypress.com, and sister papers.
Outcome: Three platform migrations and two generations of the sites on TownNews, with the sites kept online through each.

Read the project story

02 / Research files

The method, shown in public.

File 02 · Records · Sep 2026

Who was online first in the Tri-Cities

A Kingsport graphics shop registered five months before Eastman. Every date checked three ways.

03 / Public-facing work

Made for the place I live.

04 / Client sites

Sites with a job to do.

Current client work

Sites built and maintained through Tri-Cities AI Lab.

A working sample of recent client sites, from law firms to local service businesses.

Spurrell, Studer & Matney Law Group (live site)

Law Firm, Custom build

Full law firm site for a Johnson City practice: five practice areas, attorney bios, case results, a legal blog, and a case evaluation form.
PC Virus Tech (live site)

Local Services, Custom build

Rogersville computer repair and IT services company. Service pages for repair, virus removal, networking, security cameras, and data backup.
A Stitch of Grace (live site)

E-Commerce, WooCommerce

Online boutique selling apparel, DTF transfers, and embroidered goods, with custom product options and category logic.
Barrister Intelligence (live site)

Professional Services, WordPress

Intelligence firm serving law firms nationwide. Service pages for intelligence reports, witness location, and corporate structure research.

Built to client specifications.
Templeton Strategic Group (live site)

Professional Services, WordPress

Licensed criminal defense investigation firm. Attorney testimonials, services, pricing, and team pages.

Built to client specifications.
Berger Law Firm (live site)

Law Firm, WordPress

Atlanta personal injury firm focused on premises liability, with case results, publications, and endorsement pages.

Built to client specifications.
Hudson Stoneworks & Masonry (live site)

Contractor, WordPress

Tri-Cities masonry contractor site with service pages, before-and-after sliders, and a project gallery.

Built to client specifications.
Sexton Specialty Lawn Services (live site)

Contractor, WordPress

Lawn care and landscaping site built around a free estimate request funnel, with gallery and review prompts.

Built to client specifications.
Albatross Logistics and Consulting (live site)

Professional Services, WordPress

Consulting firm of retired federal agents, featured in a Financial Times investigation. Bilingual English and Spanish site.

Built to client specifications.
Shipley Law Firm (live site)

Law Firm, WordPress

Homepage, attorney bios, and a Meta lead-generation funnel built for a direct law firm client.
Medication Management Center (live site)

Healthcare, WordPress

Kingsport medication therapy management practice led by Dr. Billie J. Minton, Pharm.D. Team bios, services, and patient testimonials.

Built to client specifications.
The Swing Lab (live site)

Recreation, WooCommerce

Indoor golf simulator business in Kingsport. Simulator and course details, events, and session packages booked and sold online.
Dr. Wolfe Energetic Healthcare and Dentistry (live site)

Healthcare, WooCommerce

Johnson City holistic dental practice site with an online product store, patient forms, and an extensive content library.

05 / Longer stories

Proof, not promises

Past · Director & Senior Developer

Thirteen years keeping regional news systems running

The Net360 & Six Rivers Media · 2012 to 2025

Situation: Regional news properties across Northeast Tennessee and Southwest Virginia needed their web infrastructure kept running through repeated platform changes, ad-tech shifts, and CMS migrations.
Responsibility: Director- and senior-developer-level web development, WordPress infrastructure, technical SEO, analytics, and ad operations across the portfolio, including timesnews.net, johnsoncitypress.com, erwinrecord.net, and thetomahawk.com.
What changed: Sites stayed online and functional across multiple platform eras instead of accumulating the kind of technical debt that eventually takes a newsroom's site down during a breaking story.
What it proves: Long-haul systems work under real deadline pressure, not just clean greenfield builds.

Case study 03

Past Work · Multiple Roles

Digital systems for the place I live

Northeast Tennessee & Southwest Virginia

Situation: Local government, a community college, a regional utility, and a city-owned nature park each needed a public-facing web presence that had to work for residents, not just look good in a pitch deck.
Responsibility: Design and development for the City of Kingsport's municipal site, Mountain Empire Community College's web presence, customer-facing platform support for BrightRidge, and the public site for Bays Mountain Park & Planetarium.
What changed: Residents, students, and visitors got public records, admissions information, customer tools, and park programs in a system built to hold up under everyday public use.
What it proves: This work is rooted in Northeast Tennessee, not a portfolio of anonymous logos.

Current · Intelligence & AI

Intelligence, legal research, and practical AI

Barrister Intelligence & Tri-Cities AI Lab · 2024 to Present

Situation: Law firms need OSINT and litigation-support research that holds up under scrutiny; local businesses want AI that is useful without the generic slop.
Responsibility: Intelligence Analyst work for Barrister Intelligence (corporate structure research, forensic reporting, asset tracing) alongside founding and building Tri-Cities AI Lab, a regional AI consulting practice with its own AI Without the Slop campaign.
What changed: Attorneys get sourced research they can act on, and local businesses get AI workflows built around how they actually work.
What it proves: The same investigative habit of mind now runs current intelligence and AI work, not just past web projects.