Website and technical SEO consulting for sites that need to work correctly.
Slow sites, broken tracking, indexing problems, plugin conflicts, schema errors, bad redirects, messy templates, and ranking drops usually have a cause. I help Tri-Cities businesses and organizations find that cause and fix the right problem, whatever platform the site runs on. That now includes making sure AI tools like ChatGPT can find and recommend you at all.
Most website problems are not mysteries. They are systems problems.
A site gets slow after a plugin update. A form stops tracking conversions. Search Console reports pages as crawled but not indexed. A redesign breaks metadata. A theme works until PHP changes. A tracking script fires twice. A schema block looks valid in one tool and wrong in another. A business owner gets told to rebuild the whole site when the real issue is narrower.
That is the work I know well.
- What is actually hurting the site?
- What is just noise?
- What should be fixed first?
- What can wait?
- What is a content problem, a technical problem, a hosting problem, or a CMS problem?
That judgment comes from experience.
Generic audits create long lists. They do not always identify the real issue.
A technical SEO tool can flag missing alt text, unused JavaScript, duplicate titles, redirect chains, crawl warnings, and Core Web Vitals problems. That can be useful. But the real question is priority. What is actually hurting the site? What is just noise? What should be fixed first? What can wait?
That judgment comes from experience, not from a crawler report. I diagnose before I recommend.
I diagnose before I recommend.
I review the site structure, CMS configuration, theme and template behavior, plugins or integrations, analytics, Search Console signals, performance, schema, redirects, indexing, internal links, metadata, and user experience. Then I turn that into a prioritized plan or implementation work.
The goal is not a 60-page PDF nobody reads. The goal is a clear list of what matters and what to do next.
- Site is slow or unstable, on WordPress or any other platform
- Site needs PHP compatibility fixes
- Google is not indexing important pages
- Search traffic dropped and the cause is unclear
- Forms work, but conversions are not tracking
- GA4, Google Tag Manager, or Search Console setup is unreliable
- Schema is missing, broken, duplicated, or too thin
- Local SEO pages are weak or poorly structured
- Redirects, canonicals, or URLs are messy
- Site has plugin conflicts or theme errors
- Business never shows up in ChatGPT or AI search answers
- Business has been told it needs a full rebuild and wants a second opinion
- Site needs better service pages, internal links, and metadata
This service is a fit for:
Local businesses in the Tri-Cities
Businesses across the Tri-Cities and Northeast Tennessee that need better local search visibility, cleaner tracking, or a faster site.
Publishers and content-heavy sites
Sites with large amounts of content, complex redirects, advertising integrations, or performance challenges from media-heavy pages.
Professional service firms
Law firms, consultants, nonprofits, and organizations that need practical fixes and do not have in-house technical staff.
I have worked on websites where mistakes have real consequences.
Government sites, regional media properties, utilities, colleges, parks, law firms, and large WordPress installs all have different pressures. I know the difference between a cosmetic fix and a structural one.
I do not assume every problem requires a rebuild.
Sometimes it does. Often it does not. Sometimes an old site needs to be stabilized long enough to survive until a rebuild makes sense. That is a real answer.
Local SEO matters across the Tri-Cities.
For businesses and organizations in Northeast Tennessee and Southwest Virginia, technical SEO is often the difference between having a website and having a site that actually supports the business. Local service pages, Google Business Profile alignment, structured data, internal linking, fast load times, and clean crawl paths all matter.
Answer Engine Optimization (AEO): showing up when the search happens inside ChatGPT.
A growing share of searches never touch a results page. Someone asks ChatGPT, Claude, Perplexity, or Google's AI Mode a question like "who does technical SEO in Kingsport," and the tool answers with a name or two. If your site is not structured for those tools to read and cite, you are not in the answer. Ranking well on Google does not carry over automatically. AI tools read websites differently.
This is not theory to me. In April 2026, an attorney client told me a new caller found him because ChatGPT recommended him. That was the first AI-referral lead I heard about from a local business. It will not be the last.
I have also done this work on the site you are reading right now. When Cloudflare released its agent-readiness scanner, this site scored a 50. By that evening, after restructuring how it talks to AI tools, it scored an 83. Today it scores a 100 and rates "Agent-Native," the top tier on their scale. For context, the average across 200,000 of the top sites on the internet was around 38. I wrote up exactly what changed in this case study. Run the scan on this domain yourself and check.
AEO is not a replacement for technical SEO. It is the same discipline pointed at a new reader. Clean structure, accurate structured data, fast pages, and honest content all still matter. The difference is a set of signals most sites have never implemented because until recently nothing was reading them.
- AI visibility baseline: what ChatGPT, Claude, Perplexity, and Google AI Mode currently say about your business
- Bot access policy: citation and search bots allowed, training bots blocked, set deliberately instead of by accident
- llms.txt and machine-readable page versions AI tools can actually parse
- Structured data tuned so AI tools can cite your services, service area, and credentials accurately
- Answer-ready service page structure: real questions answered in plain language
- Re-scan and plain-language reporting on what changed
If you want the deeper version of this service, including monthly monitoring, see AI Search Optimization at Tri-Cities AI Lab. If you just want to know where your site stands, email me your domain. The scan takes ten seconds and costs nothing.
Four steps, no surprises.
Understand the real problem
Before recommending anything, I want to know what is broken, what changed, and what the site needs to do for the business.
Separate signal from noise
Most sites have many flags in audit tools. Not all of them matter. I narrow the work to what is actually causing problems.
Build the prioritized answer
That may be a technical audit, implementation work, schema fixes, redirect cleanup, analytics repair, or a performance plan.
Leave you with something usable
The output should be clear enough to act on, hand to a developer, or use as a roadmap without needing me to re-explain it.
Serving Kingsport, Johnson City, Bristol, Northeast Tennessee, and Southwest Virginia.
I am based in Kingsport and work with businesses, law firms, organizations, and teams across Johnson City, Bristol, the wider Tri-Cities region, Northeast Tennessee, and Southwest Virginia. Some work is local and hands-on. Some work can be handled remotely. The fit depends on the problem.
Other ways I can help.
Send me what is broken.
Tell me what changed, what you are seeing, and what tools are reporting. I will tell you what I would check first and whether this looks like a technical SEO issue, a WordPress issue, an analytics issue, or something else.
FAQ
Do you only work on WordPress?
No. WordPress is where I have the deepest history, but the diagnostic work is platform-independent. I work in PHP and Python, pick up new platforms quickly, and can review technical SEO, analytics, schema, indexing, and performance issues regardless of what your site is built on: WordPress, Squarespace, Shopify, Wix, a custom build, or a static site.
Can you fix the issues or only audit them?
Both. Some clients need a prioritized audit. Others need implementation. I can help diagnose, plan, and fix depending on the project.
Do I need a full website rebuild?
Maybe, but not always. Many sites need targeted repairs, better structure, cleaner SEO, or performance work before a rebuild should even be considered.
Can you help with local SEO?
Yes. I can help structure service pages, metadata, schema, internal links, and local relevance for Kingsport, Johnson City, Bristol, and the surrounding Tri-Cities market.
What is AEO?
Answer Engine Optimization. It is the work of structuring your site and business information so AI tools like ChatGPT, Claude, Perplexity, and Google AI Mode can read, verify, and cite you when someone asks them a question your business should be the answer to. Some people call the same work GEO, for Generative Engine Optimization.
Can you guarantee my business shows up in ChatGPT answers?
No, and nobody honestly can. AI tools do not sell placement. What I can do is measurable: raise your site's readiness score against public benchmarks, make your business information accurate and citable, and show you what the tools say about you before and after. I did exactly that with this site, and the numbers are on this page.