Case study 01 · Law firm
Shipley Law Firm
Paid ads were sending people to the firm's contact page, and most of them left without calling or finishing the form.
You clicked through from . I built that site, and this page is how I would approach yours.
See the workWebsites · Technical SEO · AEO · Kingsport, TN
Websites that work, and get found.
I build, rebuild, and repair websites for businesses across the Tri-Cities, then handle the technical side so Google, ChatGPT, and the other tools people ask can find, read, and trust them.
- 20+ years building Tri-Cities websites
- I read every message myself
- Lifelong Tri-Cities resident
Agent readiness · this site
Score: 50 before, 100 now.
Rated Agent-Native, the top tier on Cloudflare's scale.
Run the scan on this domain yourself. Then email me yours.
Sites I've built and fixed
The footer link you followed goes here on purpose.
Case study 02 · Local services
PC Virus Tech
An aging WordPress site, a service area that stopped at one town, and a lost Google Business Profile.
Case study 03 · Pending
Your site goes here.
Probably fixable without starting over. Tell me what changed and what you are seeing.
More sites I've built
See them all-
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Before these, the City of Kingsport, Bays Mountain Park & Planetarium, Mountain Empire Community College, and BrightRidge. Government, parks, colleges, utilities, and thirteen years of regional news. Different pressures, same discipline.
What I do
Three kinds of work. Most sites need some of each.
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01
Build and rebuild
New sites for businesses that need one, and rebuilds for ones that have outgrown theirs.
- Mobile-first builds, on WordPress or a lean static site
- Contact forms that reach you and filter the spam
- Retromod Website Rescue keeps your design and every URL, rebuilds what sits underneath
- Maintenance after launch
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02
Fix and tune
Technical SEO for sites that are slow, invisible, or quietly broken.
- Audits ranked by what each problem costs you
- Indexing, redirects, canonicals, sitemaps
- Speed and Core Web Vitals
- PHP 8, plugin, and theme conflicts
- GA4 and Tag Manager that record real calls and form fills
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03
Get found by AI
Answer Engine Optimization, so the tools people ask can read and cite you.
- A baseline of what ChatGPT, Claude, Perplexity, and Google AI Mode say about you now
- Bot access set on purpose, not by accident
- llms.txt and structured data for your services and area
- Answer-ready service pages, then a re-scan
The pattern
Most website problems are not mysteries. They are plumbing.
A crawler hands you a long list of warnings. I hand you the short one, in the order it is costing you, and say what can wait.
If someone has told you the only answer is a full rebuild, get a second look first. Sometimes they are right. Often the problem is narrower.
Sound familiar?
- Slow after a plugin update
- Form works, conversions don't track
- Crawled, currently not indexed
- Redesign broke the metadata
- Theme died on a PHP update
- Tracking fires twice
- Traffic dropped, nobody knows why
- Schema valid in one tool, wrong in another
- Never shows up in ChatGPT
- Told you need a full rebuild
How it runs
Diagnose first. Recommend second.
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Audit
A plain-English list of what is wrong, ranked by what it costs you. Not a 60-page PDF nobody reads.
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Fix
I make the changes myself, or hand your developer exact instructions they can act on without me.
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Measure
We compare against a baseline pulled before anything changed, so you can see what the work did.
The next layer of search
More people ask ChatGPT now. It answers with a name or two.
Ranking on Google does not carry over automatically. AI tools read websites differently, and most sites have never set the signals they look for.
In April 2026 an attorney client told me a new caller found him because ChatGPT recommended him. It was the first AI-referral lead I heard about from a local business. It will not be the last.
No one can guarantee you a spot in those answers, and anyone who does is selling something. What I can do is measurable. I raise your readiness score, make your business information accurate and citable, and show you what the tools say before and after.
- 50 to 100 This site, before and after
- ~38 Average across 200,000 top sites
- 10 sec How long the scan takes. It costs nothing.
Monthly monitoring runs through AI Search Optimization. Google Business Profile and reviews run through Local SEO, both at Tri-Cities AI Lab.
Who this fits
Kingsport, Johnson City, Bristol, and the rest of Northeast Tennessee and Southwest Virginia.
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Local businesses
Better local visibility, cleaner tracking, a faster site, and a contact path that gets used.
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Law firms and professional services
Practical fixes for firms, consultants, and nonprofits with no in-house technical staff.
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Publishers and big content sites
Large archives, complex redirects, ad integrations, and media-heavy pages. Thirteen years running the local papers' sites covered most of that.
Some work is hands-on and local. Some is handled remotely. The fit depends on the problem.
Common questions
FAQ
Do you only work on WordPress?
No. WordPress is where I have the deepest history, but the diagnostic work is platform-independent. Squarespace, Shopify, Wix, custom builds, and static sites all get the same review.
Can you fix the issues, or only audit them?
Both. Some clients need a prioritized audit. Others need the work done.
Do I need a full rebuild?
Maybe, but not always. When the design still works and only what sits underneath has aged out, Retromod Website Rescue rebuilds the markup, speed, metadata, and contact path while keeping the look and every URL. I wrote up how one of those jobs went in Why I Rebuilt an Old Website Without Redesigning It.
Can you guarantee my business shows up in ChatGPT?
No, and nobody honestly can. AI tools do not sell placement. I can show you measured before-and-after readiness and what the tools say about you.
What is AEO?
Answer Engine Optimization. Structuring your site and business information so tools like ChatGPT, Claude, Perplexity, and Google AI Mode can read, verify, and cite you. Some people call it GEO.
I found you from another site's footer. Is that how you get clients?
Partly. A site that works is the best ad I have, so I sign the ones I can. If you liked how that one loaded on your phone, that is the job.
Send me the messy version.
Tell me what changed, what you are seeing, and what the tools are reporting. I read every message myself and tell you where I would start.